ROLE PLAYERS 2018 - Sacha Deshmukh

Sacha Deshmukh

Chief Executive
Smart Energy GB

Sacha Deshmukh is an expert in consumer issues and marketing campaigns. He is Chief Executive of Smart Energy GB, which is delivering one of the largest public engagement and behaviour change campaigns in Great Britain.

Sacha is also Chair of War Child, the charity that supports vulnerable children in conflict affected countries worldwide.

From 2010-2015 Sacha was a Trustee and Vice Chair of Citizens Advice England & Wales. He was also Senior Partner of the Engine Group, the UK's largest independent marketing and advertising services group until 2012.